Is SendApp a good alternative to Trengo?

Yes. SendApp offers multichannel AI, WhatsApp campaigns and a team inbox with no markups on message costs, plans from €19/month, native support and free assisted migration from Trengo.

Isn't Trengo better suited to a structured support team?

For contact centers with built-in telephony, SLAs and complex ticketing flows, Trengo is a mature product. But if the goal is WhatsApp marketing with AI and a multichannel inbox for an SMB, SendApp does the same essential things at a fraction of the price.

How much does Trengo really cost?

Boost costs €299/month with annual billing (€349 monthly) with 10 users and 6,000 conversations per year; Pro €499/month (€599 monthly). On top come extra users (€25–50 each), conversations past the threshold (€15–18 per 100), the AI surcharge (€0.25–0.30 per conversation) and the Broadcasting add-on for campaigns.

What counts as a conversation on Trengo?

Any reply to an inbound or outbound message opens a 7-day window; past the window, the same chat counts as a new conversation and consumes quota. With SendApp there's no conversation counter to keep an eye on.

Trengo alternative

The best Italian alternative to Trengo

Multichannel AI, WhatsApp campaigns and a team inbox — with no markups on message costs. Assisted migration and real support.

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At a glance

Trengo is a customer engagement platform and official WhatsApp partner, strong on shared inbox, built-in telephony and AI automations for medium-to-large support teams. Pricing starts at €299/month (Boost, annual billing; €349 on monthly) with 10 users and 6,000 conversations per year: extras cost €15–18 per 100, every AI-handled conversation carries a €0.25–0.30 surcharge, and Broadcasting is a paid add-on on every plan. It's a model built for support, where WhatsApp marketing is paid separately. Data verified in June 2026 on the public pages.

When it makes sense to switch to SendApp

Fifteen times less to get started. €19/month against €299/month for annual Boost (€349 on monthly). For an SMB that wants to run WhatsApp campaigns, the difference is a year of SendApp paid for with less than one month of Trengo.
Campaigns included, not an add-on. On SendApp, bulk WhatsApp campaigns are part of the €19/month plan. On Trengo, Broadcasting is a paid add-on on every plan, Enterprise included.
AI included, with no meter running. SendApp Agent's AI answers on WhatsApp, Instagram, Telegram and email, trained on your content, with no per-conversation surcharges. On Trengo every AI conversation costs an extra €0.25–0.30.
Start from the number you already use. With SendApp Cloud you connect your WhatsApp number via QR and start right away, no Meta verification; with Official you move to the API whenever you want. Trengo works on the official API only.

When to stay with Trengo

If you run a contact center with built-in telephony, AI on calls too and dozens of operators, Trengo (the Pro plan in particular) is built exactly for that.
If your support flows already live in their AI Journeys and your volumes justify €299+ a month, staying put is reasonable.

Feature comparison

Feature	SendApp	Trengo
Official Meta WhatsApp API	YesOfficial and Agent	Yesofficial WhatsApp partner
WhatsApp from your own number via QR (no Meta verification)	YesCloud and Agent	No
AI trainable on your content	Yesincluded in Agent plans	PartialAI Agent available, but with a €0.25–0.30 surcharge per conversation
Multichannel: Instagram, Telegram, Email, SMS	Yesplus Messenger and website widget	PartialIG, email, SMS, voice yes; Telegram not among the listed channels
Bulk WhatsApp campaigns	Yesincluded from €19/month	PartialBroadcasting as a paid add-on on every plan
Team inbox	Yes	Yes10 users on Boost; extras at €25–30/user per month
Zero markups on messages	YesMeta bills you directly; absolute zero on Cloud	Nometered conversations (€15–18 per 100 extra) + AI surcharge
Support in Italian	Yesincluded	Partialwebsite in Italian; on Boost no live chat or phone with their team

Comparison based on Trengo's public pricing and pages as of June 2026. Prices may change: always check the provider's website.

Pricing compared

Entry price to run campaigns

€19/month, all included

€299/month (Boost annual; €349 monthly) + Broadcasting add-on

Conversations past the threshold

No meter on conversations

€15–18 per 100 extra conversations (7-day window)

AI surcharge

Zero: Agent's AI is included

€0.25–0.30 for every AI-handled conversation

Free plan

Free trial

No free plan, trial only

Migrating from Trengo to SendApp

1.
Export and import contacts
Export your contacts from Trengo as CSV: SendApp’s import recognises separators, columns and phone formats on its own.
2.
Connect the channels
WhatsApp number via QR in five minutes with Cloud, or the official Meta APIs with Official: onboarding is guided either way.
3.
Train the AI and rebuild automations
Upload your site, PDFs and price lists: the AI learns your business. Reminders, keywords and campaigns are rebuilt from the panel, no code.
4.
Go live with a test
One test campaign on a small segment, check the delivery reports, then move the rest of the traffic.

Switching does not stop your business: you start in parallel and move flows once everything works. We guide you through it, free of charge.

Frequently asked questions

See the full SendApp vs Trengo comparison

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