ManyChat alternative

The best Italian alternative to ManyChat

Multichannel AI, WhatsApp campaigns and a team inbox — with no markups on message costs. Assisted migration and real support.

At a glance

ManyChat is the social automation platform creators use most: automatic replies to comments and DMs on Instagram, TikTok and Messenger, loved by over 1 million users. WhatsApp, however, is a secondary channel: on the Free and Essential plans it simply isn't there, and it only activates from the Pro plan up (from $29/month with annual billing). Pricing runs on 'active contacts': past your plan's threshold, overages kick in at up to $0.10 per extra contact, and the interface exists only in English, Spanish and Portuguese. Pricing from ManyChat's public pricing page (latest public snapshot, March 2026). Data verified in June 2026 on the public pages.

When it makes sense to switch to SendApp

  • WhatsApp at the core, not an extra. With SendApp, WhatsApp is the heart of the platform from the very first plan: bulk campaigns, templates, official API with Official or QR connection with Cloud. No channels to 'unlock' for a fee.
  • Flat, predictable pricing. From €19/month, with no active-contact counting and no overages: if the campaign works and your contacts double, the fee stays the same.
  • AI included, trained on your content. With Agent, the AI answers on WhatsApp, Instagram, Telegram, email and your website widget, trained on your documents and your tone. In ManyChat, AI only arrives from Pro up and is built for social DMs.
  • Support in Italian. Italian-language assistance included in the plan, not a form in English. For an Italian business it makes all the difference when WhatsApp is a sales channel.

When to stay with ManyChat

  • If your business runs on Instagram and TikTok — automatic comment replies, follow-to-DM, links in DMs — ManyChat remains the most proven tool in the field, with the richest ecosystem of templates and partner agencies. In that world it's the benchmark, and the Free and Essential plans are enough as long as you don't touch WhatsApp.

Feature comparison

FeatureSendAppManyChat
Official Meta WhatsApp APIYesOfficial and Agent, from €19/monthPartialonly from the Pro plan ($29/month)
WhatsApp from your own number via QR (no Meta verification)YesCloud and AgentNo
AI trainable on your contentYesincluded in all Agent plansPartialManychat AI only from Pro up
Multichannel (Instagram, Telegram, Email, SMS)Yesall channels includedPartial2-3 channels on entry plans, all of them only from Business
Bulk WhatsApp campaignsYesincluded from €19/monthPartialbroadcasts from Pro, cost tied to active contacts
Shared team inboxYesoperators includedPartialonly from Business ($69/month), 3 inbox seats
Flat price that doesn't scale with contactsYesyour plan's fee, full stopNoactive-contact tiers + overages up to $0.10/contact
Support in ItalianYesincludedNoemail in English, site in En/Es/Pt

Comparison based on ManyChat's public pricing and pages as of June 2026. Prices may change: always check the provider's website.

Pricing compared

Entry price to run campaigns

€19/month, all included

Pro from $29/month (annual billing): the first plan with WhatsApp

Database growth

No cost per contact

2,500 active contacts included in Pro, then up to $0.05 per extra contact; higher plans at $69 and $139/month

Shared team inbox

Included

Only from Business: $69/month with 3 inbox seats

Markups on messages

Zero: Meta bills you directly

No per-message cost, but the fee scales with active contacts (the public pricing doesn't cover Meta rates)

Migrating from ManyChat to SendApp

  1. 1.

    Export and import contacts

    Export your contacts from ManyChat as CSV: SendApp’s import recognises separators, columns and phone formats on its own.

  2. 2.

    Connect the channels

    WhatsApp number via QR in five minutes with Cloud, or the official Meta APIs with Official: onboarding is guided either way.

  3. 3.

    Train the AI and rebuild automations

    Upload your site, PDFs and price lists: the AI learns your business. Reminders, keywords and campaigns are rebuilt from the panel, no code.

  4. 4.

    Go live with a test

    One test campaign on a small segment, check the delivery reports, then move the rest of the traffic.

Switching does not stop your business: you start in parallel and move flows once everything works. We guide you through it, free of charge.

Frequently asked questions

Switch to SendApp without risk

Try the platform for free with your own data. Or talk to us: we’ll map your current flows and tell you the real costs and timing of the migration.