ManyChat is the queen of Instagram automation for creators, but WhatsApp only unlocks from the Pro plan and the price grows with your active contacts. With SendApp you start at a flat €19/month, with AI included and support in Italian.
ManyChat is the social automation platform creators use most: automatic replies to comments and DMs on Instagram, TikTok and Messenger, loved by over 1 million users. WhatsApp, however, is a secondary channel: on the Free and Essential plans it simply isn't there, and it only activates from the Pro plan up (from $29/month with annual billing). Pricing runs on 'active contacts': past your plan's threshold, overages kick in at up to $0.10 per extra contact, and the interface exists only in English, Spanish and Portuguese. Pricing from ManyChat's public pricing page (latest public snapshot, March 2026). Data verified in June 2026 on the public pages.
Comparison based on ManyChat's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
On the Free and Essential plans, the channels you can connect are Instagram, TikTok, Messenger and Telegram: WhatsApp isn't among the options. To run WhatsApp campaigns you need at least the Pro plan, from $29/month (annual billing, $348/year).
Every person you interact with during the month is an 'active contact'. Pro includes 2,500 of them: past the threshold, overages kick in at up to $0.05 per extra contact (and $0.10 on Essential). The better your marketing works, the higher the bill.
The shared inbox with conversation assignment only arrives with the Business plan at $69/month, which includes just 3 inbox seats; Pro stops at 2 seats with custom labels.
Site and interface are available in English, Spanish and Portuguese; support is via email in English on business days (self-service on the Free plan). No support in Italian.
| Feature | SendApp | ManyChat |
|---|---|---|
| Official Meta WhatsApp API | Yes.Official and Agent, from €19/month | Partial.only from the Pro plan ($29/month) |
| WhatsApp from your own number via QR (no Meta verification) | Yes.Cloud and Agent | No.No |
| AI trainable on your content | Yes.included in all Agent plans | Partial.Manychat AI only from Pro up |
| Multichannel (Instagram, Telegram, Email, SMS) | Yes.all channels included | Partial.2-3 channels on entry plans, all of them only from Business |
| Bulk WhatsApp campaigns | Yes.included from €19/month | Partial.broadcasts from Pro, cost tied to active contacts |
| Shared team inbox | Yes.operators included | Partial.only from Business ($69/month), 3 inbox seats |
| Flat price that doesn't scale with contacts | Yes.your plan's fee, full stop | No.active-contact tiers + overages up to $0.10/contact |
| Support in Italian | Yes.included | No.email in English, site in En/Es/Pt |
| SendApp | ManyChat | |
|---|---|---|
| Entry price to run campaigns | €19/month, all included | Pro from $29/month (annual billing): the first plan with WhatsApp |
| Database growth | No cost per contact | 2,500 active contacts included in Pro, then up to $0.05 per extra contact; higher plans at $69 and $139/month |
| Shared team inbox | Included | Only from Business: $69/month with 3 inbox seats |
| Markups on messages | Zero: Meta bills you directly | No per-message cost, but the fee scales with active contacts (the public pricing doesn't cover Meta rates) |
With SendApp, WhatsApp is the heart of the platform from the very first plan: bulk campaigns, templates, official API with Official or QR connection with Cloud. No channels to 'unlock' for a fee.
From €19/month, with no active-contact counting and no overages: if the campaign works and your contacts double, the fee stays the same.
With Agent, the AI answers on WhatsApp, Instagram, Telegram, email and your website widget, trained on your documents and your tone. In ManyChat, AI only arrives from Pro up and is built for social DMs.
Italian-language assistance included in the plan, not a form in English. For an Italian business it makes all the difference when WhatsApp is a sales channel.
Free, no credit card required. We'll help you migrate your contacts and automations.