Every conversation is a customer talking to you
SendApp is the Italian platform that turns WhatsApp and the other messaging channels into a marketing and support tool: simple to use, with no markups on message costs.
Our mission
Give every business — from the corner shop to the structured e-commerce — the same communication tools as the big brands, at an honest price and without technical complexity.
Our vision
A world where talking to a business is as easy as texting a friend, and where AI works alongside people, not instead of them.
Our story
SendApp was born in Italy with a simple idea: WhatsApp marketing should not require an IT department or unpredictable per-message pricing. So we built a platform where messages cost what Meta charges — no markups.
Over the years the platform grew into three complementary products: SendApp Cloud, which connects the WhatsApp number you already use via QR code in five minutes; SendApp Official, built on the official Meta WhatsApp Business API for campaigns with approved templates; and SendApp Agent, the multichannel AI agent that answers customers 24/7 on WhatsApp, Instagram, Telegram, Email, SMS and your website.
Today SendApp is chosen by over 30,000 businesses worldwide, with native support and a transparent price list in euros. We stay true to the original idea: powerful tools, honest prices, zero surprises.
- 0+
- businesses worldwide
- 0%
- open rate on WhatsApp*
- 0€
- markup on your messages
- 0
- channels in a single inbox
*Industry average for WhatsApp messages, compared with ~30% for email.
The principles behind the product
Zero markups, on principle
WhatsApp messages cost what Meta bills. Our revenue is the platform, not a commission on your sends.
Simple before powerful
Every feature must be usable without a technical team. The QR code that gets you started in five minutes is our signature.
AI with people in charge
The AI replies, books and qualifies — but your team sees everything, steps in when needed and owns the relationship.
Support that actually supports
The people who answer know the product and your language. No endless tickets, no canned replies.
How we work
Dual track
The only platform where you can start from your own number via QR and move to the official Meta APIs as you grow, without switching vendors.
Meta compliance
SendApp Official runs on the official WhatsApp Business API: approved templates, direct Meta billing, zero ban risk.
Product, not promises
The screenshots on this site are the real platform. What you see is what you use.
Let’s talk
Try the platform for free or talk to a real person on the team: we’ll help you choose the right product.