WhatsApp Business API pricing calculator
Estimate how much you’ll spend on WhatsApp messages based on market and category. With SendApp Official or Agent you only pay Meta’s rates, billed directly by Meta: no markups.
Messages per month by category
Service (customer replies): free. Utility messages sent in reply to the user and the first 72h after a click from an ad are also free.
Estimated monthly cost — Italy
$89.38
2,000 messages/month
Indicative rates in USD per delivered message (updated giugno 2026). Meta’s prices vary by market and change periodically: for exact values and in your currency, see the official Meta rate card. Values converted from USD at indicative exchange rates.
You pay on delivery
Meta charges per delivered message, based on market and category (marketing, utility, authentication).
The service is free
Customer replies and utility messages sent in reply are free of charge, as are the first 72h after a click from an ad.
SendApp adds no markup
You pay Meta’s rates directly to Meta. No markup on message costs, on every plan.
Send your WhatsApp messages with no markups
Activate the official Meta APIs with SendApp Official or Agent: approved templates, green check and Meta rates at cost.