Built for companies with 50,000+ contacts
The contact-based plan starts at 50,000 contacts and 500,000 messages per month. Vendr data points to median contracts of around $38,000 a year.
WhatsApp marketing for SMBs, not enterprise contracts
Bird charges $0.005 per message, $0.05 per automation and thinks in terms of 50,000+ contacts. SendApp starts at €19/month, all included.
Bird (formerly MessageBird) is an enterprise marketing cloud: CDP, journeys, email, SMS and WhatsApp as just another channel. For an SMB it's the wrong platform: enterprise thresholds, a fee on every automation and a troubled support reputation.
Comparison based on Bird's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Where Bird shows its limits
Every message and every automation carries a fee
On pay-as-you-go, WhatsApp costs $0.005 per message on top of Meta's rates, and every workflow run costs $0.05.
A troubled reputation
Trustpilot 1.2/5 with recurring reports of blocked accounts and unrefunded credits; +20–50% overages and auto-renewals requiring 30–90 days' notice to cancel.
WhatsApp is just one channel among many
No WhatsApp-first inbox, no AI chatbot built for sales conversations, no vertical features.
SendApp vs Bird, line by line
| Feature | SendApp | Bird |
|---|---|---|
| Built for SMBs | Yes.plans from €19/month | No.median contracts ~$38k/year |
| Zero markup on WhatsApp messages | Yes.Yes | No.+$0.005/message |
| Automations with no per-run cost | Yes.Yes | No.$0.05 per run |
| WhatsApp from your number via QR | Yes.Yes | No.No |
| Trainable AI chatbot on WhatsApp | Yes.Yes | Partial.AI geared to marketing journeys |
| Email marketing and RCS | No.conversational email yes, newsletters no | Yes.Yes |
| CDP / data platform | No.No | Yes.Yes |
| Support in Italian | Yes.Yes | No.No |
The real cost, compared
| SendApp | Bird | |
|---|---|---|
| Entry price | €19/month | PAYG with per-message/automation fees; typical contracts ~$38k/year |
| Markups | Zero | +$0.005/WhatsApp msg; $0.05/automation |
| Contract lock-in | Cancel anytime | Auto-renewal, 30–90 days' cancellation notice |
Why people who compare choose SendApp
Sized for your business
SendApp is built for SMBs, professionals and shops: start free, scale in clear steps, cancel anytime.
Automations are included, not taxed
AI replies, keywords, reminders and scheduled campaigns with no per-run fees.
WhatsApp-first
Inbox, campaigns, templates, bookings and AI are born for WhatsApp, not bolted on as a marketing cloud module.
SendApp vs Bird: frequently asked questions
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