A markup on every message, even inbound
Twilio's WhatsApp fee is $0.005 per message, inbound and outbound, on top of Meta rates. On 20,000 messages a month (sent + received) that's $100 in platform fees alone; even failed messages cost $0.001 each.
The ready-to-use alternative to Twilio, with no per-message fee
Twilio is an API infrastructure for developers that adds $0.005 to every WhatsApp message, even inbound. SendApp is the ready-made platform: campaigns, inbox and AI from €19/month, with direct Meta rates.
Twilio is the benchmark CPaaS giant: programmable APIs for SMS, voice and WhatsApp, named a Leader in the 2026 Gartner Magic Quadrant. It's built for developers: you pay as you go, and the interface — campaigns, inbox, bots — you build yourself, or you add the Flex contact center at $150 per user per month. On WhatsApp it applies a $0.005 fee per message, inbound and outbound, on top of the Meta rates it passes on to you, plus $0.001 on failed messages. Data verified in June 2026 on the public pages.
Comparison based on Twilio's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Where Twilio makes you pay more (or makes your life harder)
It's an API, not a ready-made platform
Twilio sells the Programmable Messaging API, the Conversations API and SDKs with code samples: to get campaigns, an inbox and chatbots you need a development team to build and maintain them. No marketing dashboard included.
The 'ready-made' inbox is called Flex, and it's pricey
Twilio's contact center starts at $150 per named user per month, or $1 per active user hour. A team of 3 operators costs more than $450/month, before a single message is even sent.
No Italian
Site, console and documentation come in English, French, German, Japanese, Portuguese and Spanish: Italian isn't there. Support is handled in English.
SendApp vs Twilio, line by line
| Feature | SendApp | Twilio |
|---|---|---|
| Official Meta WhatsApp API | Yes.Official and Agent, from €19/month | Yes.via API, pay as you go |
| WhatsApp from your own number via QR (no Meta verification) | Yes.Cloud and Agent | No.No |
| AI trainable on your content | Yes.included in Agent plans | Partial.API components for building AI: development required |
| Multichannel (Instagram, Telegram, Email, SMS) | Yes.in the same inbox | Partial.SMS, voice, email and RCS via API; no Instagram/Telegram |
| Bulk WhatsApp campaigns | Yes.ready-made dashboard | Partial.via the Marketing Messages API: you build the interface yourself |
| Shared team inbox | Yes.operators included | Partial.Flex: from $150/user/month or $1/active hour |
| Zero markups on messages | Yes.Meta bills you directly | No.+$0.005 per message (even inbound), +$0.001 on failed ones |
| Support in Italian | Yes.included | No.site and support in EN/FR/DE/JA/PT/ES |
The real cost, compared
| SendApp | Twilio | |
|---|---|---|
| Entry price to run campaigns | €19/month, all included | API with no subscription, but you have to build the interface (or pay for separate tools) |
| Markup on WhatsApp messages | Zero: direct Meta rates | $0.005 per message, inbound and outbound + Meta rates; $0.001 on failed messages |
| Team inbox | Included in the plan | Flex from $150/user/month (or $1 per active user hour) |
| Example: 20,000 messages/month (in+out) | €0 in platform fees beyond the plan | $100 in Twilio fees alone, plus Meta rates |
Why people who compare choose SendApp
Up and running in 5 minutes, no developers
With SendApp you connect your number via QR (Cloud) or the official API (Official) and launch your first campaign from the dashboard. With Twilio the same thing takes weeks of development and ongoing maintenance.
Zero per-message fees
WhatsApp conversations are billed by Meta directly: SendApp adds nothing. With Twilio every message, even the ones you receive, costs an extra $0.005.
Inbox, campaigns and AI already included
What you'd have to build on Twilio (or buy with Flex at $150/user) — shared inbox, bulk campaigns, trainable AI chatbot — is included in SendApp from €19/month.
Support in Italian
No English-language tickets to a giant with thousands of enterprise customers: assistance in Italian, included in the plan.
SendApp vs Twilio: frequently asked questions
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