Callbell starts at €14/user, but with WhatsApp (€50), broadcasts (€59 + €0.02/contact) and the bot (€20) a team of 3 tops €170/month. SendApp: from €19, all in.
Callbell is a good multi-agent inbox for WhatsApp, Instagram, Messenger and Telegram. Its pricing model, though, is modular: the teaser per-user price climbs fast once you add the features you actually need to do marketing.
Comparison based on Callbell's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Chat is €14/user/month, but the WhatsApp channel starts at €50/month on credits, Broadcast costs €59/month plus €0.02 per contact, the advanced bot €20, Instagram €20. A team of 3 with campaigns and bot: ~€171/month.
For AI in the bot you have to plug in YOUR own OpenAI token (and pay its usage); built-in ChatGPT is reserved for Enterprise with a 3-month minimum contract.
Callbell covers WA, IG, Messenger and Telegram, but not email and SMS, and has no reminders/bookings with Google Calendar.
Advanced statistics and API are only available from the Plus plan.
| Feature | SendApp | Callbell |
|---|---|---|
| Broadcast campaigns included | Yes.in every plan | No.+€59/month module + €0.02/contact |
| WhatsApp channel included | Yes.Yes | No.from €50/month on credits |
| AI chatbot included | Yes.trainable, included | No.requires your own OpenAI token |
| Email and SMS | Yes.with Agent | No.No |
| Instagram included | Yes.Yes | Partial.+€20/month |
| Calendar/reminders/bookings | Yes.with Google Calendar | No.No |
| WhatsApp from your number via QR | Yes.Yes | No.No |
| Statistics and API in the entry plan | Yes.Yes | No.only from the Plus plan |
| Mobile app | No.responsive web | Yes.Yes |
| SendApp | Callbell | |
|---|---|---|
| Team of 3 with WhatsApp + campaigns + bot | Business €49/month, all included | 3×€14 + €50 + €59 + €20 ≈ €171/month + €0.02/contact |
| Broadcast markup | Zero | €0.02 per contact reached |
| AI | Included | OpenAI token at your own expense |
Campaigns, AI, channels and statistics are in the plan, not modules to stack: you can quote your own cost in 10 seconds.
No need to create an OpenAI account, manage a token and pay usage separately: SendApp's AI is included and trains on your content.
Beyond the inbox: campaigns included, calendar with reminders, bookings with Google Calendar, loyalty and reviews (Official).
Free, no credit card required. We'll help you migrate your contacts and automations.