Bird alternative
The best Italian alternative to Bird
Multichannel AI, WhatsApp campaigns and a team inbox — with no markups on message costs. Assisted migration and real support.
At a glance
Bird (formerly MessageBird) is an enterprise marketing cloud: CDP, journeys, email, SMS and WhatsApp as just another channel. For an SMB it's the wrong platform: enterprise thresholds, a fee on every automation and a troubled support reputation.
When it makes sense to switch to SendApp
- Sized for your business. SendApp is built for SMBs, professionals and shops: start free, scale in clear steps, cancel anytime.
- Automations are included, not taxed. AI replies, keywords, reminders and scheduled campaigns with no per-run fees.
- WhatsApp-first. Inbox, campaigns, templates, bookings and AI are born for WhatsApp, not bolted on as a marketing cloud module.
When to stay with Bird
- You already use the Bird suite for very high-volume transactional email and SMS, and WhatsApp is just an accessory channel.
- You have enterprise contracts with negotiated pricing.
Feature comparison
| Feature | SendApp | Bird |
|---|---|---|
| Built for SMBs | Yesplans from €19/month | Nomedian contracts ~$38k/year |
| Zero markup on WhatsApp messages | Yes | No+$0.005/message |
| Automations with no per-run cost | Yes | No$0.05 per run |
| WhatsApp from your number via QR | Yes | No |
| Trainable AI chatbot on WhatsApp | Yes | PartialAI geared to marketing journeys |
| Email marketing and RCS | Noconversational email yes, newsletters no | Yes |
| CDP / data platform | No | Yes |
| Support in Italian | Yes | No |
Comparison based on Bird's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Pricing compared
Entry price
€19/month
PAYG with per-message/automation fees; typical contracts ~$38k/year
Markups
Zero
+$0.005/WhatsApp msg; $0.05/automation
Contract lock-in
Cancel anytime
Auto-renewal, 30–90 days' cancellation notice
Migrating from Bird to SendApp
- 1.
Export and import contacts
Export your contacts from Bird as CSV: SendApp’s import recognises separators, columns and phone formats on its own.
- 2.
Connect the channels
WhatsApp number via QR in five minutes with Cloud, or the official Meta APIs with Official: onboarding is guided either way.
- 3.
Train the AI and rebuild automations
Upload your site, PDFs and price lists: the AI learns your business. Reminders, keywords and campaigns are rebuilt from the panel, no code.
- 4.
Go live with a test
One test campaign on a small segment, check the delivery reports, then move the rest of the traffic.
Switching does not stop your business: you start in parallel and move flows once everything works. We guide you through it, free of charge.
Frequently asked questions
Evaluating other platforms?
Switch to SendApp without risk
Try the platform for free with your own data. Or talk to us: we’ll map your current flows and tell you the real costs and timing of the migration.