Brevo alternative
The best Italian alternative to Brevo
Multichannel AI, WhatsApp campaigns and a team inbox — with no markups on message costs. Assisted migration and real support.
At a glance
Brevo is an excellent email marketing suite. But if what you're after is WhatsApp marketing, the math changes: WhatsApp campaigns are reserved for the $499/month Professional plan, and Brevo's AI assists operators but doesn't reply to customers.
When it makes sense to switch to SendApp
- WhatsApp from the first plan. Campaigns, templates, AI and inbox are the heart of SendApp, not a premium module: you get them from €19/month.
- AI that actually answers customers. The chatbot trains on your website, PDFs and text and handles conversations 24/7 with escalation. On Brevo the AI suggests, but you do the replying.
- One clear price. No juggling 4 price lists: the plan includes channels, AI, campaigns, CRM and operators.
When to stay with Brevo
- Email marketing remains your main channel and WhatsApp is marginal: Brevo was born for email.
- You already use their CRM and don’t want a second tool.
Feature comparison
| Feature | SendApp | Brevo |
|---|---|---|
| WhatsApp campaigns in the entry plan | Yesfrom €19/month | Noonly from $499/month |
| AI chatbot that replies to customers | Yestrainable on your content | Noassistive AI only |
| WhatsApp from your number via QR | Yes | No |
| Email marketing / newsletters | No | Yesexcellent (their core) |
| Calendar/bookings with Google Calendar | Yes | Partialseparate tool |
| Official Meta API | Yes | Yescertified BSP |
| Transparent WhatsApp pricing on the website | Yes | Nocredits visible only in-app |
Comparison based on Brevo's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Pricing compared
Entry price for WhatsApp campaigns
€19/month
$499/month (Professional plan)
Message costs
Meta rates only, billed directly
Prepaid credits (~€0.11/marketing msg)
Team inbox
Included
Conversations Pro $15/user/month
Migrating from Brevo to SendApp
- 1.
Export and import contacts
Export your contacts from Brevo as CSV: SendApp’s import recognises separators, columns and phone formats on its own.
- 2.
Connect the channels
WhatsApp number via QR in five minutes with Cloud, or the official Meta APIs with Official: onboarding is guided either way.
- 3.
Train the AI and rebuild automations
Upload your site, PDFs and price lists: the AI learns your business. Reminders, keywords and campaigns are rebuilt from the panel, no code.
- 4.
Go live with a test
One test campaign on a small segment, check the delivery reports, then move the rest of the traffic.
Switching does not stop your business: you start in parallel and move flows once everything works. We guide you through it, free of charge.
Frequently asked questions
Evaluating other platforms?
Switch to SendApp without risk
Try the platform for free with your own data. Or talk to us: we’ll map your current flows and tell you the real costs and timing of the migration.