WATI alternative
The best Italian alternative to WATI
Multichannel AI, WhatsApp campaigns and a team inbox — with no markups on message costs. Assisted migration and real support.
At a glance
WATI is one of the best-known WhatsApp platforms in the world. But for a European SMB it has three concrete problems: no Italian localization, a markup on every message and a per-user cost that climbs fast.
When it makes sense to switch to SendApp
- You pay Meta, not the middleman. WhatsApp conversations are billed directly by Meta, with no markup. On 10,000 marketing messages a month, WATI's 20% adds up to hundreds of euros a year.
- Support and product in Italian. Platform, onboarding and assistance in Italian, with direct phone and email.
- Your team isn't an extra. Operators are included in the plans, with permissions and per-account assignment.
When to stay with WATI
- Your team already works on WATI in English and the basic shared-inbox features are enough.
- You have custom integrations built on their APIs you don’t want to rebuild.
Feature comparison
| Feature | SendApp | WATI |
|---|---|---|
| Official Meta WhatsApp API | Yes | Yes |
| WhatsApp from your number via QR | YesCloud and Agent | No |
| Zero markup on Meta messages | Yes | No~+20% per message |
| Telegram and Email in the same inbox | Yeswith Agent | No |
| Trainable AI chatbot | Yesincluded | Partialon monthly AI credits |
| Operators included | Yesdepending on plan, up to 10 | Partial3–5 fixed; extras $24–69/month |
| Website and support in Italian | Yes | No |
| Calendar and bookings with Google Calendar | Yes | No |
| Mobile app | Noresponsive web | Yes |
Comparison based on WATI's public pricing and pages as of June 2026. Prices may change: always check the provider's website.
Pricing compared
Entry price for campaigns
€19/month
$49–69/month
Markup on messages
Zero
~+20% on every Meta message
Cost of extra operators
Included in the plan
$24–69/user/month
Migrating from WATI to SendApp
- 1.
Export and import contacts
Export your contacts from WATI as CSV: SendApp’s import recognises separators, columns and phone formats on its own.
- 2.
Connect the channels
WhatsApp number via QR in five minutes with Cloud, or the official Meta APIs with Official: onboarding is guided either way.
- 3.
Train the AI and rebuild automations
Upload your site, PDFs and price lists: the AI learns your business. Reminders, keywords and campaigns are rebuilt from the panel, no code.
- 4.
Go live with a test
One test campaign on a small segment, check the delivery reports, then move the rest of the traffic.
Switching does not stop your business: you start in parallel and move flows once everything works. We guide you through it, free of charge.
Frequently asked questions
Evaluating other platforms?
Switch to SendApp without risk
Try the platform for free with your own data. Or talk to us: we’ll map your current flows and tell you the real costs and timing of the migration.