Guide/SendApp Official/Templates

Create and get a template approved

On the official API, to message a customer first you need a template approved by Meta. SendApp Official lets you create templates, add variables and buttons, and submit them to Meta for approval, then syncs their status.

Updated on June 16, 2026 · 7 min read

The parts of a template

Header

Optional: text or media (image, video, document).

Body

The message text, with variables like {{1}}, {{2}} to fill in at send time.

Footer

Optional: a single line of fixed text.

Buttons

Action buttons: link, call, or quick replies.

Available categories

Marketing

Promotions, news, offers. It has a per-message cost and stricter rules.

Utility

Updates tied to a customer action (confirmations, order status, reminders).

Authentication

Verification and login codes (OTP).

Create and submit to Meta

1. 1

   Open Templates → Create

   Fill in the name, category, language, and the template parts (header/body/footer/buttons).

2. 2

   Add the variables

   Use the placeholders {{1}}, {{2}} in the body: you'll fill them in for each recipient at send time.

3. 3

   Submit to Meta

   Hit submit: the template is sent to Meta for approval.

4. 4

   Wait for the outcome

   The status changes to Approved, Pending, or Rejected. Only Approved ones can be used in campaigns.

Meta decides approval, not SendApp. Write clear messages, consistent with the category, with no deceptive content: you'll reduce rejections. You can sync the status to see Meta's updates.

Common errors

Template rejected

Wrong category or non-compliant content. Fix the category/text and resubmit.

Stays "Pending" for a long time

Approval is on Meta's side. Sync the status; the timing depends on Meta.