Guide/SendApp Official/Campaigns

Create a broadcast campaign

Broadcast campaigns send a template to many contacts. In Official you can only use templates approved by Meta, schedule the send with limits and a time window, and follow the results in real time.

Updated on June 16, 2026 · 6 min read

Create the campaign

1. 1

   Open Campaigns → Create

   Start a new campaign.

2. 2

   Choose the template

   Only templates with Approved status can be selected. Fill in the variables for the recipients.

3. 3

   Select the recipients

   Choose the contacts/groups to send to.

4. 4

   Schedule and set limits

   Send date/time, optional daily limit, and time window (09:00–17:00 by default).

5. 5

   Start

   The campaign moves through its processing states (building, scheduled, in progress, completed).

Controls during sending

• Pause, resume, or stop the campaign at any time.
• Resend only to those who failed, without resending to those who already received it.
• Export the results for external analysis.

The time window avoids sending at intrusive hours; the daily limit spreads the messages over several days. On new numbers, start with modest volumes.

Reading the reports

For each campaign you see sent, delivered, read, replies, and failed. The delivered/sent ratio is the most reliable indicator: a wide gap signals invalid numbers or undelivered templates (often a missing payment method on the WABA).