Guide/SendApp Cloud/Automations

Keyword chatbot

The SendApp Cloud chatbot is keyword-based: when an incoming message contains a word you've defined, a predefined reply is sent. It's not an AI: the replies are fixed texts that you set, predictable and instant.

Updated on June 16, 2026 · 6 min read

Important: the SendApp Cloud chatbot is not an AI/LLM. It only replies to keywords with predefined messages. If you need an assistant that understands and replies freely, that's a different product (SendApp Agent/Official with AI).

Creating a bot

1. 1

   Open Chatbot and choose the account

   For each connected number you can create one or more bots. Click “New Bot”.

2. 2

   Set the name and keywords

   Keywords are a comma-separated list (e.g. info, prices, hours).

3. 3

   Choose the match type

   Contains, exact, or starts-with: it defines how the word must appear in the customer's message.

4. 4

   Write the reply

   Text and/or media to send when the rule triggers.

5. 5

   Set recipients and delay

   Numbers only, groups only, or both; and an optional delay before the reply.

6. 6

   Save and activate

   Activate the bot with the play/pause button.

Automatic subscribe and unsubscribe

A rule can, in addition to replying, subscribe or unsubscribe the sender to/from an address book: useful for building lists automatically (e.g. anyone who writes “YES” is added to a group) or for handling “STOP” requests.

Disabling bots

Each rule is activated/deactivated individually with play/pause; to turn them all off you pause them one by one (there's no global switch). To delete one permanently, use the trash icon.