WhatsApp funnel
The WhatsApp funnel is the journey that takes a contact from the first message to conversion, entirely inside the chat: acquisition via links, QR codes or widgets, qualification with automated questions, nurturing with content and promotions, closing with a purchase or an appointment. Unlike a web funnel, every stage happens in the same channel and keeps the conversation history.
There are four typical stages. Acquisition: the contact joins the list via a wa.me link, an in-store QR code, a Click-to-WhatsApp ad or the website widget. Qualification: automated questions figure out what they're looking for. Nurturing: campaigns and content keep interest alive over time. Conversion: the contact buys, books or talks to a salesperson. Every step stays tracked in the same conversation, with no dispersion across channels.
To build it, start from the end: define the conversion you want and work back to the necessary milestones. Assign a tag to contacts at every stage advance, so you always know how many are in qualification, how many in nurturing and how many ready to close. Measure the transition between stages: the point where you lose the most contacts is the one to fix first, by changing the message, the timing or the offer.
SendApp covers the entire funnel: widget and links for acquisition, AI assistant for qualification, tag-segmented campaigns for nurturing and automatic reminders for closing, all from a single dashboard.
Frequently asked questions
From theory to practice
Everything you read in this glossary can be done with SendApp: try it free, no credit card required.