Website chat widget
The website chat widget is a graphical element, usually a floating button at the bottom of the page, that opens a conversation: a chat embedded in the site itself or a direct link to WhatsApp. It turns anonymous visitors into identified conversations reusable over time, capturing the contact at the moment of peak interest, while they're looking at your offer.
The widget catches the visitor at the point of maximum intent: they're already looking at products and prices, and a single question separates them from the purchase. Without an immediate channel, that question goes unanswered and the visitor leaves. The two main variants: the chat embedded in the page, which requires no app and keeps the user on the site, and the button that opens WhatsApp, which moves the conversation to a persistent channel where the contact stays reachable.
The typical installation is a script to insert in the site, with customization of colors, copy and position. The choices that matter: the opening message, which should invite a concrete question instead of a generic contact us; answer coverage, because a widget that doesn't reply is worse than no widget, and here AI makes the difference; and the link with the other channels, so the conversation born on the site continues in chat without starting from scratch.
SendApp includes a chat widget to install on your site with a simple script: visitors write from the page, the AI assistant replies instantly and the conversation lands in the same inbox as the other channels.
Frequently asked questions
From theory to practice
Everything you read in this glossary can be done with SendApp: try it free, no credit card required.