Abandoned cart
An abandoned cart is the situation where a user adds products to an e-commerce cart but leaves the site without completing the purchase. Recovery means re-contacting the user via email, SMS or WhatsApp with a reminder of the pending products, often with an incentive, to bring them back to checkout and have them complete the order.
The most common causes of abandonment are shipping costs discovered at the last moment, mandatory registration, doubts about the product or simple distraction: many users treat the cart as a wishlist. WhatsApp recovery works because the message lands where the user actually reads and opens a conversation: instead of a plain return link, the customer can ask the question that blocked them and get an immediate answer.
The practical flow starts from an e-commerce event: when the cart goes idle, the platform notifies the messaging system, which sends an approved template with the product summary and the link to finish. Timing matters: a first reminder shortly after the abandonment, an optional second one a few days later with a different incentive. The customer's consent to receive WhatsApp messages is always required, collected at checkout or registration.
With SendApp you connect your e-commerce store via API and webhooks: a cart abandonment automatically triggers a personalized WhatsApp template with the customer's data, and the AI assistant answers the doubts that were blocking the purchase.
Frequently asked questions
From theory to practice
Everything you read in this glossary can be done with SendApp: try it free, no credit card required.