Guide/SendApp Agent/Contacts & CRM

Importing contacts from CSV

If you already have an address book in Excel or another system, there's no need to re-enter contacts by hand: the CSV import loads them all at once. The importer is robust and handles “messy” files, but following a few best practices saves you surprises.

Updated on June 16, 2026 · 5 min read

Before you start

  • A CSV file with your contacts
  • A SendApp Agent account with access to Contacts

Preparing the CSV file

  • One row per contact, with a header row at the top.
  • One column for the phone number (preferably in international format, e.g. +39…).
  • Optional columns: name, email, city, tags, and any extra fields.

Don't worry too much about the format: the importer recognizes different separators (comma/semicolon), various encodings, and numbers written in different ways. Columns that don't match a standard field are saved as extra contact information.

Running the import

  1. 1

    Open Contacts → Import

    You'll find the import button in the Contacts section.

  2. 2

    Upload the CSV file

    Select the file from your computer.

  3. 3

    Map the columns

    Indicate which column is the number, which is the name, etc. The importer suggests an automatic mapping for you to review.

  4. 4

    Assign a tag to the import

    You can apply a tag to all imported contacts (e.g. “june-import”) to find them easily.

  5. 5

    Confirm

    The contacts are added to the address book. Duplicates with the same number are merged, not recreated.

Common mistakes

Numbers without a country code
Without an international code, numbers may not be valid for sending. Add the code (e.g. +39) before importing, whenever possible.
Strange characters in names
This is usually a file encoding issue: save the CSV in UTF-8 from your system/Excel.
Extra columns
They aren't discarded: they end up in the contact's extra data. If you don't need them, remove them first to keep the address book clean.

Ready to put it into practice?

Open SendApp and follow the steps in this guide. Need help? Support is one message away.

Frequently asked questions