SMS marketing
SMS marketing is the sending of promotional or service communications via text messages over the phone network. Its strengths are universal coverage, because it requires no internet or installed apps, and the near-immediate reading of notifications. The limits: short text, no images or rich two-way conversation, costs per individual message sent.
SMS survives every prediction of extinction for a simple reason: it always arrives. No app to install, no data connection needed, compatibility with any phone. That's why it remains the de facto standard for verification codes, critical alerts and essential reminders. The limits mirror the strengths: little space, no media or buttons, clunky two-way conversation and per-message costs that grow with volume.
In multichannel marketing, SMS holds two positions: a fallback channel when the contact isn't reachable on messaging apps, and a strike channel for short, urgent communications with a link, such as an expiring promotion or an operational alert. The rules of engagement: explicit consent, a recognizable sender, essential copy with a single action, and tracked links to measure response, since SMS offers no read receipts.
From SendApp you can send SMS too, useful as a fallback channel for reminders and notifications when the contact isn't reachable on messaging apps.
Frequently asked questions
From theory to practice
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