Conversational email
Conversational email is the management of email as an ongoing dialogue inside a shared multichannel inbox, rather than as one-way campaigns. The customer's emails enter the same stream as the chats, keep the contact's unified history and can be answered by agents or by the AI assistant, with the same logic as messaging conversations.
The traditional model of business email is fragmented: campaigns live in a mass-sending platform, replies fall into personal mailboxes, the customer's history scatters across tools. Conversational email puts the picture back together: the mailbox connects to the same inbox where WhatsApp and social media arrive, every email joins the thread of the contact who wrote it, and the team replies from a single place with the full context in front of them.
The practical benefits emerge in mixed processes: the customer requests a quote via email, follows up on WhatsApp, confirms by phone, and the team tracks it all from one screen instead of three. The AI assistant works here too, drafting replies based on the company's content. Mass email campaigns stay outside this model and continue to make sense in dedicated tools: conversational email governs the one-to-one dialogue.
SendApp connects your email mailbox to the multichannel inbox: emails join the conversation stream alongside WhatsApp and social media, and the AI assistant can handle replies as on the other channels.
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From theory to practice
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