Telegram for business
Telegram for business is the use of Telegram as a sales and support channel, through bots, broadcast channels and groups. Compared to WhatsApp it offers free bot APIs, no requirement for approved templates and no time window on replies, but a user base that differs in size and habits, varying greatly from country to country.
The structural differences from WhatsApp: Telegram bots are created free of charge and without approvals, there are no templates to get approved or time windows on replies, and channels allow broadcasting to all subscribers. In exchange, WhatsApp's pervasiveness is missing in many markets: on Telegram you reach those who have the app and chose to follow you, which makes the channel excellent for communities and notifications, less so for the first commercial contact.
The business uses that work: offer and announcement channels for the community, support and FAQ bots, service notifications for users who live on Telegram, moderated topic groups. The sensible strategy for many businesses is multichannel: WhatsApp as the primary channel for the general customer base, Telegram in parallel where the audience uses it, with the same answers and the same assistant behind both to avoid duplicating work.
SendApp manages Telegram too: you connect your brand's bot and conversations land in the same inbox as WhatsApp, with the same AI assistant trained on your content.
Frequently asked questions
From theory to practice
Everything you read in this glossary can be done with SendApp: try it free, no credit card required.