Meta Business verification
Meta Business verification is the process by which Meta confirms that a business is a real legal entity, through company documents, domain and official contact details uploaded in Business Manager. For the WhatsApp Business API, verification unlocks higher messaging limits than the starting level and lets you request the display of the business name instead of the number.
Verification answers a precise question from Meta: does this business legally exist and is it who it claims to be? The procedure takes place in Business Manager and requires consistency between the declared data and the documents: legal name, address, website domain and company email, phone contact. The common causes of rejection are discrepancies between the legal name and the name in use, websites not attributable to the business and outdated documents.
For the WhatsApp Business Platform, verification separates initial operation from full operation: unverified numbers stay on the base conversation limit, while with verification completed you access the higher tiers and can request the display name, that is, the business name shown to users. It pays to prepare the materials in advance: a company document, a domain with a matching email and absolute consistency across the information entered in the various fields.
SendApp guides you through connecting your number to Meta's official API and through the Business Manager verification path needed to unlock the higher tiers.
Frequently asked questions
From theory to practice
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