WhatsApp drip campaign
A drip campaign is a scheduled sequence of messages sent at predefined intervals, drip by drip, to guide a contact along a journey: welcome and onboarding, lead nurturing, post-purchase follow-up. On WhatsApp it is built with approved templates for messages outside the window, and it stops or branches based on the recipient's replies.
The typical structure: an entry event, such as a new contact, a purchase or a list signup, starts the sequence; the following messages go out days apart with progressive content, from informational value towards the commercial proposal. Replies change the path: whoever replies enters the conversation and the 24-hour window, whoever clicks a button can jump to a dedicated branch, whoever writes STOP exits the sequence immediately.
WhatsApp's specifics compared to email: every message outside the window is a paid marketing template, so sequences tend to be short and value-dense, with three to five touches more common than ten; frequency must be dosed because the channel is personal and excess produces blocks; Meta's limits on marketing messages can stop sends to saturated users. Per-step metrics, such as reads, replies and exits, show where the sequence loses effectiveness.
With SendApp, sequences are built by combining scheduled campaigns, keywords and automatic reminders, with instant keyword opt-out and sends on Official at Meta rates with no markups.
Frequently asked questions
From theory to practice
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