Interactive buttons
Interactive buttons are buttons that appear under a WhatsApp message and let the recipient reply or act with one tap. They come in two families: quick replies, which send a predefined answer in the chat, and call-to-action buttons, which open a website or start a call. They reduce reply friction and increase the share of recipients who interact with the message.
Quick replies send a predefined text into the chat when tapped: they are used to collect fast choices, confirm or decline, start different paths without the customer having to type. Call-to-action buttons lead out of the chat: they open a URL, for example the payment page or the website, or start a call to the business number. In approved templates, buttons are part of the structure and follow Meta's rules.
The practical gain is reduced friction: replying with a tap is easier than typing, so a larger share of recipients interacts, and answers arrive in a predictable format, easier to automate. The useful practices: short labels that describe the action, mutually exclusive options, and a defined path behind every button, because a quick reply without a coherent answer behind it is a broken promise.
Templates with buttons are created and sent from SendApp, and the AI assistant can handle quick reply answers to keep the flow moving without human intervention.
Frequently asked questions
From theory to practice
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