Sending times
Sending times are the time slots and days of the week chosen for delivering campaigns and automated messages. On WhatsApp they matter more than elsewhere: the message arrives as a notification on a personal phone, so ill-timed sends are perceived as intrusive. The choice accounts for the audience's habits, the time zone and the type of communication.
Timing acts on two levels: the likelihood that the message is read right away and the perception of respect. A commercial message at dawn or in the dead of night gets read anyway, but wears down the relationship and invites blocking. Time slots work in relation to the audience's habits: a restaurant promoting lunch works the late morning, a B2B business works office hours, a consumer e-commerce works breaks and evenings.
In practice: respect a common-sense window avoiding the night and early morning, account for time zones if the list is international, and align the send with the moment the requested action is possible, because a promotion to be used in-store must arrive when the store is open. For automated messages, such as confirmations and reminders, immediacy beats timing: the customer is expecting them.
In SendApp you schedule campaigns for a chosen date and time, with staggered batch sending that avoids spikes and keeps delivery smooth even on large lists.
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