AI agent
An AI agent is an artificial intelligence system that doesn't just answer: it pursues goals by taking actions, such as qualifying a contact, booking an appointment, looking up data or handing the conversation to a human agent. Applied to WhatsApp, it is the evolution of the chatbot: it converses in natural language while performing concrete operations in the connected systems.
The difference from the classic chatbot lies in its operational capabilities: the agent has tools, such as access to the calendar, address book, catalogs and management systems, and decides when to use them based on the conversation. A typical example: the customer asks for an appointment, the agent proposes the free slots, records the booking and sends the confirmation, with no human intervention. Behavioral instructions define its perimeter, tone and the cases where it must stop.
Adoption is growing in high-volume, low-unit-complexity flows: qualifying leads from campaigns and Click-to-WhatsApp ads, bookings, first-level support, data collection. Design precautions: limit actions to authorized ones, log what the agent does, always provide for human escalation and measure the share of conversations resolved autonomously. Transparency towards the user about the automated interlocutor remains a requirement.
SendApp's AI agent answers on the connected channels, books appointments with automatic reminders and hands the chat to a human agent when needed, trained on your brand's content.
Frequently asked questions
From theory to practice
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