Guide/SendApp Official/Reports & API
API and webhooks
SendApp Official offers an API to integrate messaging into your systems: send messages and templates, manage contacts, campaigns, templates, SMS, leads, and loyalty, and receive events via webhook. It's designed for developers.
Updated on June 16, 2026 · 5 min read
Before you start
- A SendApp Official account
- A valid API token
- Basic knowledge of HTTP requests
Authentication
Requests authenticate with a token (bearer). Generate the token from settings and include it in your calls. Treat it as a sensitive credential.
What you can do
- Send messages and templates; manage media.
- Create and manage campaigns.
- Manage contacts and templates.
- Send SMS, manage leads and loyalty program.
Outgoing webhooks
With outgoing webhooks, platform events (e.g., new messages, outcomes) can be sent to your endpoint, to keep CRMs and management software aligned in real time.
Don't expose the token in public code (e.g., browser-side JavaScript). If it's compromised, regenerate it.
Ready to put it into practice?
Open SendApp and follow the steps in this guide. Need help? Support is one message away.