Blog / API & technical

WhatsApp green check: what it is today (it turned blue) and how to get it

If you're searching for "WhatsApp green check," the first thing to know is that it's no longer green: since 2024 Meta uses the blue badge across all its platforms, WhatsApp included. The meaning, however, hasn't changed: it's the sign of an authentic business account, verified by Meta. In this guide we'll look at what it really signals, which requirements are needed, and how to submit your request step by step.

What the WhatsApp green check (now blue) is

The verification badge appears next to the company name in chats and on the profile, and it indicates that Meta has confirmed the authenticity of the account: whoever is writing really is the brand it claims to be. Historically the badge was green and was reserved for "Official Business Accounts"; with the visual unification Meta rolled out, it became blue—the same color used on Facebook and Instagram.

Be careful not to confuse three different things: business verification (the documentary procedure in Meta Business Manager, which is a prerequisite), the WhatsApp Business account (the app or the API you work with every day), and the verification badge, which is the final recognition Meta grants only to some companies.

What changes with the badge (and what doesn't)

• Immediate trust: the customer who receives your first message sees a verified account, not just any number.
• Name instead of number: with the official account, the company name is visible even to people who haven't saved you in their contacts.
• Brand protection: the badge makes it harder for scammers to impersonate you.
• What it doesn't do: it doesn't raise your sending limits, doesn't improve message delivery, and isn't required to run campaigns. It's a recognition, not a feature.

Meta's requirements for getting the badge

• An account on the WhatsApp Business Platform (the official API): the badge isn't granted to numbers that use only the free WhatsApp app or WhatsApp Business.
• Business verification completed in Meta Business Manager: company documents, website, and consistent data across the board.
• A display name that complies with the policies: it must match the real brand, with no added keywords or generic names.
• Brand notoriety: Meta evaluates the company's presence in external sources, particularly articles and mentions in online publications; paid or promotional content doesn't count.
• Compliance with WhatsApp's commercial and messaging policies: prohibited sectors or recent violations lead to rejection.

How to request the check in 5 steps

1. Bring the number onto the official API

The first requirement is technical: the number must be active on the WhatsApp Business Platform. You can get there through a platform that works on Meta's official API, keeping your business number.

2. Complete business verification

In Meta Business Manager, in the section dedicated to security, start your company's verification: you'll need the legal business name, official documents, and a verifiable domain or business contact. Without this step, the badge request can't even get off the ground.

3. Polish the profile and the display name

Align the display name with the real brand and complete the profile with website, address, description, and logo. Inconsistencies between the WhatsApp name, the website, and your documents are the most trivial reason for rejection—and the most avoidable.

4. Submit the request from WhatsApp Manager

From WhatsApp Manager, inside Business Manager, select the number and use the option to request the official account; in some cases the request goes through the provider that gives you API access. Attach links to press articles that prove the brand's notoriety: it's the criterion that weighs the most.

5. Wait for the outcome and, if needed, try again

Meta evaluates case by case, and rejection on the first attempt is common, almost always over the notoriety criterion. It's not final: work on the brand's press presence and resubmit the request after a while.

And if you only use the app? There's Meta Verified

For those who work with the WhatsApp Business app, without the API, Meta has introduced the Meta Verified subscription in some countries: it includes the blue badge, impersonation protection, and dedicated support. Availability and prices vary from country to country, and business identity verification is still mandatory.

Best practices to improve your odds of approval

• Build public traces of your brand: articles, interviews, and mentions in online publications are exactly what Meta looks for when assessing notoriety.
• Use the same name everywhere: website, social media, documents, and your WhatsApp display name must all tell the same identity.
• Keep the account healthy: send quality, few blocks from users, and policy compliance all matter before and after approval.
• Be wary of anyone selling the check: no agency can guarantee it, and the final decision rests solely with Meta. "Services" that promise it for a fee are to be avoided.
• Don't wait for the badge to get started: business verification and the API deliver most of the concrete benefits on their own—templates, statistics, dedicated numbers.

SendApp Official works on Meta's official API: you connect the number, complete the guided business verification, and from the same dashboard you manage templates and campaigns—that is, the foundation needed to be able to request the verification badge.