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Phrases to sell on WhatsApp: 20+ ready-to-copy examples

On WhatsApp the customer reads you in the same place where they read their friends. It's a privilege and a trap at once: the same sentence that would go unnoticed in an email can sound pushy in a chat — or, if written well, can close a sale in five messages. Here you'll find the formulas we see working every day, divided by stage of the conversation: opener, pitch, follow-up, close. Copy them, adapt them to your tone, and remember the rule that holds them all together: write like a person, not like a flyer.

What chat copywriting is (and why it's different from everything else)

Chat copywriting is writing designed for a one-to-one conversation: short messages, spoken language, one idea per message and a single question at the end. The difference from email and social is structural: on WhatsApp you're not broadcasting, you're talking. Every message must make it easy to reply — which is why the best phrases close with a simple question (“shall I set one aside for you?”) and not with a slogan. And a legal precondition holds before any stylistic one: write only to those who have consented to receive your communications.

Phrases to open the conversation

The opener must answer three implicit questions in a second: who you are, why you're writing, why right now. First name, a concrete reason, a personal hook.

• “Hi Marta, it's Luca from Cartoleria Segni. You'd asked me to let you know when the 2027 planners were back: they arrived this morning. Shall I hold one for you?”
• “Good morning Paolo! Elena from the showroom here. The configurator for the model you tried in March is out: shall I send you the link?”
• “Hi Giulia, thanks for signing up to the list! So I can advise you better: are you looking for something for everyday use or for a gift?”
• “Hi Andrea, I saw you reordered the compatible filters. Did you know there's a value-size pack? I'll explain in two lines, if you're interested.”
• “Good morning Sara, it's Marco from Officina Due Ruote. Your service warranty expires in a month: shall I suggest two dates for the free check?”

Notice what they have in common: none start with “Dear customer,” none talk about unmissable deals, all end with a question you can answer in three words.

Phrases to pitch (without playing the salesperson)

A pitch works when it connects the product to something you know about the customer: a previous purchase, a request, a seasonality. The benefit before the product, the price without beating around the bush.

• “I thought of you: the waterproof version of the backpack you got in October has arrived. Same size, keeps the rain out. Want a photo?”
• “For those on the list we've reserved the new tasting menu until Sunday. Still two of you?”
• “The treatment you usually have has a lighter summer version: same price, same duration. Shall I tell you about it?”
• “The update that fixes the issue you reported just came out. If you give me the okay, I'll install it remotely for you tomorrow.”
• “With the table you ordered, the supplier is offering the chairs on sale until the end of the month. Shall I send you the catalog or would you prefer two models picked by me?”

Phrases for the follow-up (the part where almost everyone goes wrong)

The follow-up isn't repeating the pitch louder: it's adding a new element — a real deadline, an alternative, a piece of information — and giving the customer an elegant way out. One or two taps, then you close.

• “Hi Marco, I'll let you decide at your own pace: I'll hold the spot until Thursday, then I'll release it. If you have questions I'm here.”
• “Just picking this up to tell you there are two left in size M. If it's not for you, no problem: a no is all I need and I won't write again about this offer.”
• “Have you had a chance to think it over? If the issue is the price, I have a simpler alternative that costs less: shall I suggest it?”
• “I'm updating you on something you asked me about: from this week we also do evening delivery. Does that change anything for your order?”
• “I'll close the loop so I don't bother you: the promo ends tomorrow evening. If it's not the right time, I'll only write again when there's something genuinely useful for you.”

The last phrase is the most powerful in the repertoire: it takes the pressure off, and that's exactly why it often unlocks the reply.

Phrases to close the sale

The best close is a practical question that assumes the yes but lets them choose the how.

• “Shall I set it aside for you? An okay here in the chat is all I need.”
• “Would you rather pick it up in store or have it shipped? If you confirm by 5 p.m., it ships today.”
• “Tuesday at 3 or Wednesday at 10? I'll block the slot as soon as you tell me.”
• “I'll prepare the final quote with the two options we discussed: if it works for you, reply here and we'll get started.”
• “Shall I go ahead with the order? Pay on delivery or I'll send you the link to pay now, whichever you prefer.”

What you should NEVER write

• The wall of text: ten lines without a line break get archived without being read. One idea per message.
• “Dear customer” and copy-paste messages: if there's no name, there's no read.
• ALL CAPS, rows of emoji and clusters of exclamation marks: the flyer tone is the fastest way to get blocked.
• Rapid-fire messages: three messages in a row with no reply are pressure, not selling.
• Recurring fake urgency: if “last day” comes back every week, you've burned the trust.
• Guilt-tripping: “how come you never replied?” puts the customer on the defensive. Always.
• Cold-contacting purchased numbers: besides violating the GDPR, it generates blocks that damage your number's reputation.

The phrases that work deserve to be reused: with SendApp you save them as templates with variables (name, product, deadline) to use in chat and in campaigns, and the AI agent learns to answer recurring questions in the same tone — so the quality of the writing doesn't depend on who's on shift.

Best practices to put them into action

• Always personalize at least the name and the reason for contact: it's the bare minimum of relevance.
• One question per message: two questions halve the replies.
• Read it out loud: if you wouldn't say it to a customer at the counter, don't write it in the chat.
• Respect the customer's timing: the reply may come after hours or days, the hurry is yours, not theirs.
• Track what converts: phrases are hypotheses, replies are data.